Challenge: Dr. Bontis is an exceptional individual who has established a successful career and earned a global reputation for his contributions as a tenured professor, business consultant, and keynote speaker. He is an influential leader in strategy and management, frequently featured on television, and is credited with coining the phrase ‘Intellectual Capital’. Dr. Bontis required assistance in promoting and advancing his early brands.
Solutions: I worked with Nick, who wears many hats and has endless energy, to establish a strong brand for him. We created a modern website, a keynote speaking ‘one-pager’, and a photo-video shoot that showcased his presentations. Our goal was to create an image that would help grow his academic and professional brands. Together, we arrived at a design that captured his essence and communicated his message effectively.
Results: Dr. Bontis is now world-renowned. Although I can’t take credit for his success, working together at the start of his speaking career laid presentation foundations for his current achievements.
Skills Needed: web design, video production, professional studio level photo capture (on site), copy development and editing.
Location(s): Hamilton & Toronto, Ontario, Canada
Date / Duration: 2005 – 2006
Team: Morgan Rauscher & Video editing subcontractors.
Partners: Dr. Nick Bontis